[Curriculum]Manufacturing Management

Manufacturing Business Management road map.

1.Competitive Strategy

1-1.Competitive Strategy

 -competitive advantage

 -stuck in the middle

1-2.Market Share

 -cost leadership strategy

 -homogenization strategy

 -niche strategy

1-3.Limitalility

 -first-mover advantage

 -first-mover disadvantage

1-4.Five Force Model Case Study

 -industry structure analysis

 -entry barrier

2.Operation Control

2-1. Delivery

 -production to stock

 -production to order

 -order backlog

2-2.Production Control

 -production scheduling

 -material requirement planning

2-3.Just in Time System

 -kanhan system

 -economic order quality

2-4.Process Layout

 -process or job-shop Layout

 -process or production line layout

 -product/process matrix

2-5.Personnel Management, Labor Management

 -multi-skilled worker

 -humanization

3.Quality Management

3-1.Staistical Quality Control

 -inspection

 -operating characteristic curve

 

3-2.TQCI, CWQC

 -QC circle

 -Policy Management

 -Total Quality Management

3-3.Customer Value

 -Benchmarking

 -Conjoint Analysis

3-4.Customer Value

 -total factor productivity

 -labor productivity

3-5.Productivity

 -total factor productivity

 -labor productivity

3-6.Cost Control

 -standard cost

 -manufacturing cost variance analysis

 -activity-based costing

 -throughput accounting

4.Outsourcing

4-1.Print Circuit Board

 -active component

 -passive component

 -etching & engineering

4-2.Electronic Manufacturing System

 -original equipment manufacturing

 -set maker

4-3.Smiling Curve

 -profit pool map

 -outsourcing

4-4.Make or Buy Decision

 -supplier

 -flexibility

 -transaction cost

5.Architecture

5-1.Product Architecture

 -interface

 -modularity map

5-2.Channel System

 -X-tier Marketing Channels

 -Value Added Reseller

5-3.Innovator's Dilemma

 -value network

 -disruptive technology

5-4.Break-even Market Share

 -fixed expense

 -variable cost

 -break-even point

 -marginal profits

6.Mass Production

6-1.Mass Production

 -Ford production system

 -flexible mass production system

6-2.Productivity Dilemma

 -Taylorism

 -dematurity

6-3.Industrial Engineering

 -time study

 -method study

6-4.Product Life Cycle

 -diffusion curve

 -channel strategy

7.Customer Equity

7-1.Customer Equity

 -customer lifetime value

 -death spiral

7-2.Brand Equity

 -brand

 -commoditization

7-3.Retention Equity

 -switching cost

 -customer loyalty

7-4.Customer Pyramid

 -The Eighty Twenty Rule

 -Customer Relationship Management

7-5.Frequency Program

 -frequent flyers program

 -database marketing

8.Marketing Strategy

8-1.Market Segmentation

 -net marketing contribution

 -Value proposition

 -positioning strategy

8-2.Market-based pricing

 -price elasticity

 -reference price

8-3.Customer Behavioral Process

 -Pull Strategy

 -Push Strategy

8-4.Advertising Elasticity

 -gross rating points

 -carryover effects

9.Organization Theory

9-1.Modern Organization

 -herbert A. Simon; 1916~2001

 -bounded retionality

 -garbage can model

9-2.Macro Organization Theroy

 -contingency theory

 -technical core

 -interorganizational relation

9.3.Micro Organization Theory

 -expectancy theory

 -intrinsic motivation

9.4.Divisionalized Organization

 -functionalized organization

 -holding company

9.5.Group of Companies

 -parent company

 -subsidiary

9-6.Diversification

 -conglomerate

 -cross licensing

 -strategic alliance

9-7.Product Portfolio Management

 -protfolio

 -experience curve

 -business unit

9-8.Resource-based view

 -rent

 -VRIO

 -core competence